Atlanta Apparel continued to break records in its brand offerings, presenting its largest number of temporary exhibition offerings in the market to date in April 2022 from April 11-15 at AmericasMart Atlanta.
“The positive energy this April at Atlanta Apparel was felt across all 14 floors with permanent showrooms and temporary displays,” said Caron Stover, SVP of apparel at International Market Centers (IMC). “Atlanta shoppers came to the market hungry and found an impressive selection of apparel, accessories and footwear to meet customer needs. We are already looking forward to further growth for our June issue.”
Atlanta Apparel’s April edition, held concurrently with VOW Bridal & Formal, welcomed attendees from 47 states, Washington DC and Puerto Rico. Atlanta Apparel continued to expand its international presence, welcoming buyers from 11 countries. In the end, the show was a success, and for good reason, as consumer interest in fashion (and sustainability) rises in the post-pandemic era.
Fall Fashion Show fills City Street
More than 600 Atlanta Apparel attendees packed John Portman Blvd on April 12 for the market party and semi-annual fashion show, which took place against a backdrop of the downtown Atlanta skyline. The Fall/Winter 2022 standing-only fashion trend event showcased 74 looks across the Young Contemporary, Contemporary, Footwear and Accessories categories, highlighting next season’s top trending colors and styles. If you sell fashion accessories and apparel in your store, it’s crucial that you stay up to date with trending fall fashion styles and year-round looks.
Morgan Ramage, Atlanta Apparel’s Fashion and Events Director, stated, “Our decision to hold the market party and runway show on the streets of downtown Atlanta provided a great opportunity to showcase the market’s unique marriage of culture and commerce to shoppers.” and exhibitors were apparently equally impressed with the scale, energy and presentation of the runway show, judging by the fact that the show’s social media engagement surpassed nearly 100,000 impressions on the day alone. One of the most engaging entries was a video recap of the entire show; Check it out on Instagram for a fun look at the clothing show.
Footwear, resort wear categories are growing
Atlanta Apparel again broke records for brand offerings this April, showcasing over 3,500 lines in over 350 permanent showrooms and 400 temporary exhibits. The comprehensive apparel resources of the market featured remarkable growth in footwear, trendy resort wear styles, accessories and contemporary categories.
Retailer Lisa Caruso of Fashion Express in New York found all the new products she needed across the Atlanta Apparel brand offering. “There’s so much to see under one roof, and Atlanta had everything I needed and more,” said Caruso. “It was nice to visit some of my favorite showrooms and discover some additional lines that I hadn’t seen before in Atlanta.”
“Atlanta is a central location that’s easy to shop for and has a great social environment,” added Katharine Freiberg, retail purchasing coordinator at Monkee’s Franchising LLC. “We enjoy everything about coming to Atlanta, especially the wonderful showrooms, showroom owners and brands that we discover here.”
While buyers clearly found what they were looking for, such as top fall fashion trends, exhibitors also saw financial success. Exhibitor Joel Ramirez, Dressed 2 Kill’s West Coast Sales Manager, for example, opened an expanded showroom this April and saw continued growth opportunities at Atlanta Apparel.
“This market has been absolutely amazing and our customers have really loved our expanded location,” said Ramirez. “Showcasing and lighting our larger space has attracted so many new buyers and we’ve signed over 20 new accounts. We plan to expand even further in Atlanta in the future.”
Exhibitor Haley Richter, vice president of Lisi Lerch, handmade accessories, noted that she found many of her biggest clients at Atlanta Apparel. “Atlanta Apparel introduced us to a number of returning buyers, including Monkee’s franchises, Scout & Molly’s and Copper Penny,” Richter said. “Our first two market days were all new customers and the last day we saw our returning customers.”
For a fun look at what today’s top designers are wearing on the market, read this Designer’s Today article.
The International Market Center’s (IMC) five Atlanta Apparel markets offer the latest looks in contemporary, young contemporary, women’s modern, footwear, fashion accessories and more, as well as specialty categories like kids and plus-size. The next Atlanta Apparel Market will be held June 8-11, 2022 (temporary exhibitions June 8-10) at AmericasMart Atlanta.