Old Navy launched a new “Price ON-Lock” initiative for children’s clothing | Wender Mind Kids

Old Navy launched a new "Price ON-Lock" initiative for children's clothing

It seems like kids are always outgrowing their clothes faster than you can buy them. With warmer weather on the horizon, many parents are realizing it’s time to stock up on new t-shirts, shorts and tank tops to replace last year’s now-too-small versions. But with uncertainty about inflation at an all-time high and prices for essentials like gas and groceries soaring, many families are feeling financially squeezed.

In response, Old Navy launched a new “Price ON-Lock” initiative, a commitment to freeze current price tags on children’s everyday fashion despite the industry’s soaring prices.

“At Old Navy, we are committed to staying true to our promise of democracy of style and service and are confident in our ability to offer great style, fit and quality at competitive prices across all categories,” Andres Dorronsoro, Old Navy senior vice president and Head of Merchandising said in a statement to Shop TODAY: “Our customers and parents in particular are feeling the inflationary pressures and we want to reassure them that they can outfit their children for summer and back to school with our everyday children’s fashion essentials at a guaranteed price and Value.”

The new initiative applies to boys’ and girls’ items labeled ‘Everyday Magic’ and will run through the end of September, giving parents plenty of time to get their back-to-school shopping done without worrying about price hikes. The Everyday Magic section is filled with affordable items like $5 t-shirts, $10 shorts, and $8 gym wear.

From graphic t-shirts to colorful leggings, here are some of the key kids’ fashion items included in the new initiative.

Old Navy children’s clothing

Printed long biker shorts for girls

Bike shorts are a staple in your own wardrobe when the weather is warm, so why not get your daughter a pair too? Available in both regular and plus sizes, these shorts are made from a soft cotton jersey fabric that’s designed to stretch for comfort.

Sleeveless rib knit fit & flare dress for girls

She will look so cute in this adorable fit and flare dress. It’s available in four bright colors, so you can get it in your favorite color!

Boys Go-Dry Mesh Performance Shorts

Between sports training and playdates, he is always on the go. Luckily, these shorts appear to be designed to keep up with his active lifestyle. The material is breathable, lightweight and moisture wicking to keep you dry and comfortable.

“Better Together” matching graphic tee

Like peanut butter and jelly or marshmallows and hot chocolate, some things are better together. And so are your little one and his BFF. That’s why you should give them both one of these cute graphic t-shirts, just so no one forgets.

7 Pack Girls Fitted Tank Top

Summertime seems like you have to do laundry every day to keep up with your child’s constant parade of dirty clothes. Cut down on laundry days and get cute tops for your little lady for a week with this affordable seven-pack.

Softest striped short sleeve tee

According to Old Navy, this tee offers “mega softness” and a comfortable, relaxed fit that’s sure to become one of his new favorites.

Printed jersey knit sleeveless romper for girls

Going on a tropical vacation this summer? She’s ready for the beach in this adorable printed romper.

Two pack of patterned linen blend drawstring shorts

These shorts are perfect for days at the park or afternoons at camp. They are equipped with a comfortable elastic waistband and a drawstring so you can adjust the fit.

OGC chino jogger shorts

While he’ll likely be in his favorite pair of gym shorts for most of spring and summer, he can throw on these shorts whenever he needs to get dressed. They also have an elastic waistband and drawcord, so Old Navy says they’re the “ultimate combination of comfort and style cream.”

Go-Dry short sleeve mesh graphic tee

This cool graphic tee is made from a sweat-wicking mesh fabric that reviewers say is perfect for warmer days. “Lifesaver – cool, cuddly and uncomplicated,” wrote one reviewer. “We love go-dry clothes.”

Patterned built-in robust full length leggings

Tired of swapping out your leggings every few months? This pair is twice as strong as typical jersey leggings, so the brand says they’re “virtually indestructible.”

Softest printed short sleeve t-shirt for girls

Pretty in polka dots! This recess-ready shirt is designed to be super soft to keep her comfortable during any activity.

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