Mini-me fashion: do you dress your kids in clothes that match your own, cute – or just crass? | Wender Mind Kids

Mini-me fashion: do you dress your kids in clothes that match your own, cute - or just crass?

The Royal Seal of Approval has been awarded to one of fashion’s fastest growing trends: the art of mini-me dressing. Forget seeing what Kate and Meghan wore during the recent anniversary celebrations. It was Prince William and his eldest son, eight-year-old Prince George, who provided the most stylish moments.

First came the matching navy suits, blue shirts and brown loafers for an event at Cardiff Castle, then the dark blazer and tie combinations worn on the balcony of Buckingham Palace.

British royals have always been fans of passing on childhood outfits – Prince Louis’ sailor suit is said to have been the same one worn by his father William – and have been eager to pay homage to previously worn ensembles (Kate is a big fan of matching her mother). the in-laws’ taste in pressure), but the mini-me dressing takes it to the next level as the parent and child wear both versions of the same outfit at the same time.

Whether you find it cute or scary, parent-child twins are undoubtedly having a moment. First we dabbled with the idea of ​​matching holiday pajamas for the family, and now savvy retailers are realizing that the lucrative market for matching outfits doesn’t have to be just for Christmas.

Fashion giants and celebrity endorsements led the way. Dolce & Gabbana launched its first miniature line in 2012, with Beyonce and daughter Blue Ivy quickly spotted in matching print dresses from the label’s line in 2014. The appearance of mother and daughter in matching D&G Ortensia print dresses worth €5,000 during a Mother’s Day visit to Ice-Cream’s museum in 2017 sent the internet crashing.

Gucci, Burberry and a host of other big names have followed suit. The fact that the big fashion houses are on board, combined with the number of stylish famous families embracing the trend, has given it credibility. Kim Kardashian and Serena Williams are leading the way in matching moms and daughters, while John Legend and David Beckham have both showcased dashing daddy-and-me looks with their kids.

And now mainstream retailers have jumped on board with GAP, Penneys, Joules and a host of other big names offering mini-me looks. When M&S started its collaboration with the Ghost label last year, 70 pieces of children’s dresses were bought together with the matching women’s version.

Irish designer Heidi Higgins added a range of mini-me dresses to her clothing range last September at the request of her eldest daughter Matilda.

“She saw me wearing my own designs and said she wanted one, and sure she’s always trying to steal my shoes and lipstick,” laughs Higgins.

Now the five and a half year old is just delighted to be able to wear the same prints as mum, as have many other mum daughter customers who have shopped in the popular range.


Designer Heidi Higgins wears a Lauren top, €155 and daughter Matilda wears a Mini Me collection, €125

At around €235 for an adult version and €125 for a kid’s dress, it’s not a cheap fashion option, but Higgins thinks it’s an important aspect of the mini-me look. “It’s not for every day,” she explains. “Most people buy them as investment pieces for special occasions like birthdays or communions where it will look cute when mother and daughter are in matching fabrics.”

And since her matching children’s dresses are only available for ages three to 10, the designer mom believes there’s an age limit for matching outfits. “I think I’ll come with Matilda maybe around eight and then she might want to do her own thing, but it’s nice that the interest is there now, I’m so glad I did,” she smiles.

Fashionista mum Cathy Martin used to love to dress as a mini me with her daughter Valentina, but the Belfast-based stylist and PR director thinks the look is definitely here to stay.

“I think it’s wonderful with mom and the little ones,” she says. “But Valentina didn’t want to look like me anymore and wanted to look like all the older girls she looked up to in her Irish dance school when she was about seven.”

Accepting this inevitability, parenting coach Aoife Lee of says is crucial to navigating the mini-me trend. “It all depends on the child’s age and stage of development,” she explains. “As a child gets older, they want to fit in with their peers and not differentiate themselves, and it’s important to be prepared for that.”

Young children’s style is often heavily influenced by their parents’ own tastes, even if it doesn’t extend to identical outfits. “And that’s okay,” says Lee. “It’s all about individual parental preference. Where it could become a problem is as the child gets older and starts to fight back and get angry.”

dr Malie Coyne, clinical psychologist and author of love in love out agrees. “I think it really depends on the age of the kid and if they’re happy and it’s a bonding experience for them, then that’s fair enough.”

Older children, she says, should be heard in their decisions, but she also worries that very young children may be put in appropriate clothing if they are too young to understand or consent.

She also expresses concern that fashion choices are sometimes less about a shared moment between parent and child and more about sharing the ensembles with followers online.

When model Chrissy Teigen posted a snap of her and daughter Luna wearing matching avocado onesie (to celebrate the last day of shooting for her cookbook desire 2) internet searches for “avocado print” soared 35 percent over the next 72 hours as followers desperately tried to recreate the look.


Chrissy Teigen and daughter Luna in matching avocado one-piece suits

It is this aspect of keeping an eye on Insta that Dr. Coyne finds unsettling.

“It’s cute from a superficial point of view, maybe for a specific occasion, but when it comes to sharing online to get attention for yourself, that would be something I wouldn’t be comfortable with,” she says.

“I would worry that it might be part of a larger narcissism, ‘Look at us! We dress the same!’ But your child is not an accessory to be used in an attention-grabbing exercise on social media.”

It’s just one of the things that keeps Dublin-based fashion stylist and poet Jan Brierton from coordinating her outfits with her two children. “It just seems like getting your baby or toddler dressed is more of an ‘Instagramable’ exercise,” she explains.

“And I suppose I like to dress my age, so at no point would I have liked to dress up in an outfit that my five or seven year old could mimic.”

She has also long enjoyed watching her children, now 10 and 13, develop their own style preferences.

“Fairy wings and wellies, sweaters and frilly shorts… my daughter had a very specific idea of ​​what she wanted to wear by the time she was about three or four, and I’ve always enjoyed watching her mix and match her favorites,” she laughs.

“But I don’t feel like wearing the same combinations myself, or at least not at the same time as her, I don’t want to cramp her style!”