26 Seaside Grandma Summer fashion shops | Wender Mind Kids

26 Seaside Grandma Summer fashion shops

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In case you haven’t heard, all the hot girls are dressing like coastal grandmas this summer. What exactly does that mean? Think of the main character in a Nancy Meyers movie power. The term went viral in a video posted by TikToker Lex Nicoleta, who describes the coastal grandmother’s aesthetic as follows: “If you love Nancy Meyer’s movies, coastal vibes, recipes and cooking, Ina’s garden, cozy interiors and more, chances are you do there might be a grandmother on the coast.”

Zanna Roberts-Rassi, former fashion editor, co-founder of Milk Makeup and brand ambassador for Afterpay, describes the look as chic, effortlessly elegant and calming. “The style pays homage to looks and designs from Nancy Meyer’s films and Martha Stewart is alive,” she explains. “For additional feel-good style inspo, watch Meryl Streep Mamma Mia! or Diane Keaton in Something must give. Think about what you would wear on a lazy, sun-kissed Sunday morning.”

Roberts-Rassi recommends sticking to neutral hues like white, tan and beige and soft feel-good fabrics like linen, cashmere and cotton to fully master the look. So if you’re ready to sign up for your best grandmother life on the coast, we’ve rounded up all the must-have shopping staples to get the right look for summer. Unfortunately they don’t have a cozy beach house. But you can certainly wear them while sipping Chablis and shopping for fresh hydrangeas at the farmer’s market this summer, and that’s the next best thing, I think.

Keep scrolling to shop and live your best Nancy Meyers-approved life.

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This essential linen shirt

The relaxed linen shirt

A white linen button-down is the *most important* part of the coastal grandma look, trust me. This classic, laid-back style from Everlane gets the job done perfectly.


This straw bucket hat

Wyeth Tali straw hat

You need a cute straw hat to protect you from the sun while you’re harvesting tomatoes in your summer garden.


This beautiful packaging

Oversized cashmere wrap

I wrap myself in super soft cashmere and sip white wine on my oceanfront patio, not texting.


A structured set

Premium pleated shirt and wide leg pants

“One of the best ways we’re seeing the trend is with neutral pleated sets like Boohoo’s,” notes Roberts-Rassi. This set looks so effortlessly chic and comfortable.


These sturdy and stylish clogs

Tory Burch Coin Mule

Robert-Rossi also points to these practical and stylish Tory Burch ‘Grandma-sensible clogs’ as an item for every seaside grandmother’s wardrobe.


A classic cream sweater

Cotton bouclé beach sweater with collar

This collared sweater is a must-have for your grandmother’s summer on the coast. It is fluffy and light and has pockets. What more do you want?


These flowing linen pants

High-rise, wide-leg, pull-on linen blend pants

As I said, a lot of linen belongs in every coastal grandmother’s wardrobe. These breezy linen pants from Madewell are so comfortable and work for the beach and beyond.


A sweet smock dress

JDY Tiered midi smock dress with puff sleeves

This smock dress is another piece that Roberts-Rassi says would be perfect for the grandmother’s seaside look. It’s 100% cotton for that breezy vibe.


Comfortable flat sandals

Amazon Essentials women’s flat sandals

For long walks on the beach this summer you need a pair of comfortable sandals. This pair keeps things simple and polished.


A cozy cardigan

Rib knit cardigan in soft cashmere

Can’t you picture yourself wrapping that oversized cardigan around your shoulders as you step out onto your deck to gaze out to sea?


Those neutral pants

Pangaia 365 unisex organic cotton track pants

“There are so many ways to recreate this timeless rom-com look, but the key to the ultimate grandma chic style is to focus on neutral tones,” explains Roberts-Rassi. She recommends these cozy track pants from Pangaia, made from organic cotton and made with recycled water.


Some classic sunglasses

Outta Love sunglasses

The coastal grandma look is all about being timeless. Look for a pair of classic or vintage-inspired frames, like these from Le Specs.


Super soft cashmere sweater

The Kashmir Crew

Every coastal grandmother needs a pair of good cashmere sweaters in her closet for those slightly chilly nights drinking wine with her friends on the porch. This Everlane best seller comes in three colors so you can stock up.


Those pearl earrings

Organic pearl hoops

These elegant dangle earrings complement any outfit, whether you’re taking the girls out to lunch or heading into town.


This airy linen dress

linen dress

Obviously, you need plenty of linen staples for a seaside grandma vibe. This flowy dress got tons of rave reviews on Magic Linen. One happy reviewer writes: “Beautiful high quality linen, dress fits perfectly and moves well. I love pockets in a dress!”


A good turtleneck sweater

Ribbed cashmere turtleneck sweater

Why, yes I’ve spent a lot of time looking at pictures of Diane Keaton in Something must give while I was writing this. She’s a seaside grandmother icon and a definite fan of luxe turtlenecks like this one.


A minimalist bracelet

Bracelet with Parker shimmer clasp

I would describe the coastal grandmother jewelry look as understated and classy. Something like a dainty tennis bracelet is the perfect accessory to complete the look.


This boho kaftan

Farrah kaftan

I feel like this is the coastal grandmother’s flirtatious look and I’m 100% here for it. This kaftan features an adjustable drawstring waist, cute eyelet cutouts and some fun tassel fringes.


These sustainable sandals

Women’s Huarache Sandal

Can’t you picture yourself strolling through a small town farmer’s market with this? They are available in many different colors and are sustainably manufactured.


A white bucket hat

Durio white bucket hat

And don’t forget the key to channeling your inner Diane Keaton while strolling the beach: a minimalist white bucket hat.


This top with an open back

Ser.o.ya Mel Top

For a slightly sexier approach to the coastal grandmother fit, this open back with button placket is everything. Team it up with your favorite pair of jeans and a pair of sandals for an effortlessly chic look.


A cozy cottage

Good American fleece shirt jacket

This cozy neutral piece from Good American is the perfect piece for a sunset stroll on the beach. One enthusiastic reviewer shared, “If you’re looking for a slim fitting, structured shirt jacket then buy this! I’ve tried so many shirt jackets and this one was by far the best! The material is also super comfortable.”


A soft beachy romper

Good romper made of American cotton terry

I’m going to *live* all summer in this super soft onesie. It’s made from cotton terry so you can wear it as a swim cover-up or as an outfit for running errands and then lounging in your cozy seaside home.


An individual ring

Melanie Marie Personalized Open Band Ring

A ring personalized with initials is so very chic and timeless. If you’re buying as a gift for someone who is actually a Coastal Grandmother, it would be so cute if you decorate it with their children’s or grandchildren’s initials.


This airy cotton dress

Sisu dress with a short neckline

I’m honestly obsessed with this flirty, flowy dress with a pop of color. The brand works with a group of artisans in Addis Ababa, Ethiopia, who create intricate embroidery patterns for each soft, handspun piece like this dress.


A straw bag

AAKS Delma raffia bag

Can’t you imagine picking up some fresh herbs and a bottle of Chablis at the market and carrying them home in this summery woven tote? It offers plenty of space for all your essentials. Plus, this is a fun way to add a bold pop of color to any neutral Lewk.

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