Leading Children’s Franchise Company Sees Record-Breaking Revenue and Sign-Ups Under the Platform
Dallas, November 18, 2022 /PRNewswire/ — The Little Gym International, the world’s leading center for enrichment and physical development for children ages four months to 12, is experiencing significant growth in 2022 as the franchise completes a year as part of the youth-enrichment-focused, growth-oriented platform Unleashed celebrates brands. Brand posts record-breaking system-wide revenue (up 55% vs November 2021), average revenue per facility (up 50%) and enrollment (up 51%) at US locations since acquisition. The company shows no sign of slowing down and has signed 31 new franchise agreements so far in 2022, beating the total number of agreements signed from 2019-2021.
“The Little Gym is the perfect complement to Unleashed Brands’ Candyland Board of Life, which helps children learn, play and grow through the different stages of life,” he said Michael O. Browning, Jr. Founder and CEO of Unleashed Brands. “I am very proud of the innovation and support of both teams to help grow this 45+ year old brand. The hard work of dedicated franchise partners coupled with the post-pandemic need for children to play and socialize ensures this brand will continue to grow and transform lives for years to come.”
Before this year May 2019 was the highest-grossing month on record for The Little Gym. Over the past 10 months, The Little Gym reported record-breaking systemwide revenue, with May setting a record 8.8% increase. These impressive numbers are the result of rising enrollment trends, particularly for gyms that have been open for more than 20 years. Enrollments at all gyms hit a record high in October, and that number was 5.8% higher for 20+ gyms.
Along with universal enrollment, birthday parties have become a significant revenue stream for franchisees as parents seek fun ways for their children to socialize, play, and grow. The Little Gym offers an all-inclusive birthday party experience for children ages 0-12. The easy booking process for parents and the exciting activities for children have greatly increased the demand for this service.
Since joining Unleashed Brands, The Little Gym has made several improvements to improve learning and fun for families and to help owners run their businesses more effectively, including:
- The Little Gym has aligned its curriculum to American Academy of Pediatrics (AAP) standards and incorporated key developmental milestones that every child needs into the curriculum.
- The brand has introduced an overhauled gym design with interactive components that improves its membership programs for continuous sign-up. This includes opening the first co-branded location with sister company Snapology in Flower Hill, Texas.
- Enhanced business intelligence tools and data dashboards help owners run and grow their businesses with clear insight into what’s working and establish baselines within the brand to better understand potential levels of success.
- Support from and communication with owners has been enhanced with an operational support ticket integration.
With nearly 400 locations in 31 countries, The Little Gym equips children with social and physical skills appropriate for each stage of childhood by creating opportunities to experience achievement and build confidence. The core of the international franchise’s mission is to lay the foundation for a child’s development that will lead them to success. Through three-dimensional learning, including physical activity, cognitive skills, and social and emotional learning, the core teaching methods create opportunities for children to experience achievement and build confidence.
The Little Gym franchisee network is a diverse group made up of parents, accountants, finance, sales executives, operations executives, existing business owners and others. To learn more about becoming a The Little Gym owner and joining the Unleashed Brands family, visit www.TheLittleGymFranchise.com/.
About Unleashed Brands
Unleashed Brands currently includes Urban Air, Snapology, The Little Gym, XP League, Class 101 and Premier portfolio brands martial arts and was founded to curate and grow a portfolio of the most innovative and profitable brands that help children learn, play and grow. Over the past 10 years, the Unleashed Brands team has built a proven platform and expertise for scaling businesses focused on caring for families. Its mission is to impact every child’s life by providing fun, engaging and inspiring experiences that help them become who they are meant to be. Visit www.UnleashedBrands.com for more information.
About The Little Gym International
The Little Gym International is an internationally recognized program that helps children build the developmental skills and confidence needed at every stage of childhood. The very first site was founded in 1976 by Robin Wes, an innovative educator with a genuine love for children. The Little Gym International, Inc. is headquartered in Bedford, Texas, was established in 1992 as a franchise for The Little Gym concept. Today, The Little Gym International has nearly 400 locations in over 31 countries including the US, Canada, Chinathe United Kingdom, Thailand and more. For more information, see The Little Gym at www.TheLittleGym.com.
SOURCE The Little Gym International, Inc.