Philadelphia Flower Show planners announce details of 2023 show: ‘Much busier than ever’ – The Philadelphia Inquirer | Wonder Mind Kids

Representatives of Pennsylvania horticulture have announced the 2023 Flower Show – a return to the convention center after two years outdoors in South Philly – as a flower festival filled with bold creations and daring displays meant to inspire joy.

And while show planners have upped the floral stakes for the much-anticipated return indoors, they’ve also doubled down on show elements that are hardest to capture during a pandemic, even at the temporary site at FDR Park: Those more intimate, creative moments, when Guests can not only admire beautiful things, but be a part of them.

To that end, Flower Show officials on Friday announced an expanded range of events and activities for the 2023 show – delightfully themed “The Garden Electric”. The planning includes a more robust offering of activities than the pandemic shows and even previous iterations of the show at the convention center, officials said.

“Having lived through COVID, there’s so much more to come back to,” Rebecca Schuchart, the show’s director of experience and engagement, said in an interview. “There will be so much more to do at this show than ever before.”

These include some of the most popular parts of the festival-style outdoor shows, like mini music festivals — curated by brass-heavy Philly band SNACKTIME — and taking place daily on a stage in the convention center’s historic Grand Hall. There will be an expanded Artisans Row where, for the first time, guests at the convention center can work side-by-side with artisans, creating everything from floral bouquets and terrariums to floral handbags and botanical jewelry.

There will also be new highlights, all with a special floral note.

Like a “Design & Dine” spot where guests can nibble on light fare like charcuterie while setting up floral displays — and a “Bloom Bar” where drinks are served alongside fresh flower wreaths for guests who prefer wearable works of art. There will be a new “Kid’s Cocoon” play area with discovery tables and hands-on crafts, Schuchart said. And the popular after-hours dance party will now feature a mask-style ball that’s elegantly Garden Noir-themed. Four-legged friends will be having fun among the flowers again as “Fido Friday” returns after a two-year hiatus

Overall, after two rushed and uncertain years, in which those responsible for trade fairs often had to plan blindly, there was a “special energy and excitement” associated with the run-up to the 2023 show, said Schuchart. Designers want their blooms to burst with an extra bang, she said — and show planners strive for that extra bit of guest engagement that can create a “lasting memory.”

Whether the extra pep required to restore the show’s bottom line remains unclear.

Sin Gogolak, a spokesman for the show, said officials will not release attendance data for the outdoor events because they are so different from the convention center shows in size, scope and programming.

While many guests came to enjoy the outdoor show’s improvised charm and natural splendor, there were initial stumbling blocks and endless logistical challenges. Show officials announced the decision to go back indoors in June, just two days after the 2022 show concluded, after working closely with the city’s health authorities.

And now that the first frost has settled, the Flower Show and its vast, immersive indoor floral world is drawing closer.

Officials on Friday said they were excited to show artist renderings of the layout for the 2023 show, which will also feature popular designer additions from the South Philly events. Like a meandering garden path to guided paths through the exhibition space – and more natural seating arrangements for guests to sit among the flowers.

Most striking, however, was the rendering for the Grand Hall, the expansive space adjacent to the exhibition spaces that was unused during past shows. Next March, it will serve as the Flower Show’s “activity hub,” Schuart said, turning into a bustling space filled with music, food, and endless floral creations, according to planners.

“This is the place where you can do things, where you can hang out and listen to music – and just hang out and have fun,” Schuchart said. “That’s the lesson we learned from the outdoor shows — that’s what people did: They wanted to spend time and just be among all the flowers.”

Tickets for Flower Show 2023: The Garden Electric, taking place March 4-12, are available at PHSonline.org/the-flower-show. A special introductory discount offer featuring the lowest and best prices on the show will be available for a limited time.

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