By Susan Guillory
As we “grow up” in the business world, we are taught the importance of achieving goals on a schedule:
Final sale this week!
Call 25 new prospects!
Get a Yes today!
And yet this is a very masculine approach to business. I’m not talking about gender here, I’m talking about energy. Male energy in the workplace looks like this:
- go! go! go
- Work 60+ hours no matter the need
- Press to close the deal
- be aggressive
But as we see more of a spiritual approach to the business, we also see that the feminine aspect comes into play:
- Waiting for reply
- Listen to your intuition
- use compassion
When we allow this feminine aspect, we invite to flow in.
What is flow?
When you try to force something, how often do you actually get what you want? Maybe you’re trying to strike a deal. The prospect didn’t give you an answer. So you call her
And email her.
And tweet them.
As a result, she never responds and you lose the sale. What would have happened if you had just let things take their natural course? Maybe she didn’t answer because she was ill. Maybe it’s just taking her longer to make a decision. In this case, don’t force the issue Convince them to buy your product.
Sales experts try to convince us that if you let a lead go cold, you’ll never make the sale. That’s a male point of view. Of course, keep going. But then back off. Realize that you are probably not the center of this prospect’s world, and if you annoy them too much, you may miss the opportunity.
Yes, it takes a shift from that assertive/aggressive approach to selling we’ve all been taught to just sit back and wait, but in my opinion, the latter is the better way to succeed in business.
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When things don’t go to plan
If you have a business plan, I invite you to take it out and look at it. Depending on when you last updated it, your plan’s goals may no longer match where your business is located.
And that’s okay.
Companies are living, breathing entities. They’re meant to change and adapt to their environment (how many of us have had to adapt because of the pandemic? Show of hands?). A business plan should only be a loose guide to where you want to take your business in the near future. It should update to reflect where you are at the moment. You may need to change your audience, the products you offer, your price point, or your marketing plan.
I learned the hard way not to expect things to go according to plan. Customers terminate contracts abruptly. Project scopes shift and creep in. Customers pay late. Instead of getting upset that things aren’t going the way you expected, just let go of expectations and step into the flow.
To go with the flow, see the big picture
In the past, when I lost a client, my mind would immediately panic and think about the loss of income. That doesn’t happen anymore because I keep seeing that income gap being replaced by an even bigger customer.
It’s often hard to see beyond the moment you’re in, especially when you have no idea how to fix the problem. Just remember this is temporary and there is a reason for everything. Maybe in a few months you’ll have left a client to make way for an even bigger and better one.
Just try to be present and know that good things are coming.
An exercise in allowing the flow
If you’re Type A, the idea of going with the flow probably stresses you out. You have trouble letting go of expectations. Let me ask: What’s the use of having these expectations if they always fall short?
Make me fun by trying this meditation and visualization.
Make yourself comfortable and close your eyes. Take three deep breaths.
Imagine a stream where the water flows in one direction. Just watch the water for a while.
Now imagine the problem that bothers you. If the customer is demanding, contact this person. If it’s a stack of unpaid bills, look at the bills. Whatever that thing is, watch it flow down the stream, away from you.
let it flow
You might even chuckle a little when you see your demanding customer thrash about as he tumbles down the stream. humor heals.
Now see that something positive replaces the first stressful thing you sent away. Check out clients you enjoy working with. See heaps of money. You can imagine this fluently to you from upstream. See yourself standing in the water and accepting this gift. Feel gratitude for the gift.
Take three more breaths. Open your eyes.
You can do this visualization anytime you are feeling blocked or stressed by a situation. You can even write down what you see so you can look back later on how you overcame those obstacles.
About the author
Suzanne Guillory is an intuitive business coach and content magic maker. She has written several business books and has been published on websites such as Forbes, AllBusiness and SoFi. See Susan’s article and full bio below AllBusiness.com.
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