15 Fitness Business Ideas – Small Business Trends | Wender Mind Kids

15 Fitness Business Ideas - Small Business Trends

The health and fitness industry is booming. So there are many opportunities for fitness professionals to start their own successful business. If you’re looking for fitness startup ideas to hit the market in 2022, here are a few to consider.



The fitness industry in 2022

The fitness industry has evolved significantly in recent years. A big focus is on home and virtual training. So there’s plenty of room for growth when it comes to selling home fitness equipment, subscriptions, and even wearable technology.

What business can you start with fitness?

There are so many fitness companies catering to different niches within this industry that the possibilities are almost endless. If you’re looking for a great fitness business idea, personal training, selling fitness equipment, and offering exercise classes locally or online are some of the best options.

However, there are also many people who are looking forward to getting back to the gym or exercising in person. This market segment is expected to grow by 3.7 percent in 2022. So there’s plenty of room to start a successful fitness business, no matter what market you choose to explore.

Top fitness business ideas

If you’re ready to start your own health and wellness business, here are some top fitness business ideas.

1. Personal Training Business

A personal trainer helps clients one-on-one to achieve their personal fitness goals. You can start a personal training business in person or online, charging either one-time fees for sessions or ongoing subscriptions. Some trainers offer different training options, while others focus on a specific area, such as strength training.

2. Gym Business

A health club allows members to use their fitness equipment and facilities for a monthly fee. This requires a dedicated room and special equipment. But with enough members, you can make a steady monthly income.

Read more: How to start your own gym

3. Gym

Gyms may also offer some equipment and instruction, but they’re usually known for offering group classes. This option also requires a dedicated space, but is typically smaller and includes less heavy equipment than full gyms.

4. Yoga Studio

Yoga studios offer classes specifically for this niche audience. You can focus most on the actual movement and/or the meditative and spiritual elements. The same concept can be applied to other specific niches such as Pilates, Barre or Cycling.

5. Online fitness blogger

Bloggers can offer tips and online workouts for others to do in their free time. This can be done remotely, so you don’t need your own setup or a lot of upfront costs. You just need your own website. And signing up for social media accounts and other online platforms can help you with marketing.

6. Fitness Instructor

Fitness trainers can essentially work on a freelance basis, offering classes at various facilities or offering online training on a contract basis. This option might be perfect for beginners as you don’t need your own space and can learn about the industry while working with established companies. But many seasoned fitness professionals use this as the main source of income for their business over the long term.

Read more: Small business ideas for beginners

7. Health coaching

Health Coaches work individually with clients and focus on fitness as well as other areas such as healthy eating. You can interact with people virtually or in person and charge a one-time or ongoing subscription fee depending on your needs and goals. Many trainers even offer multiple levels of service.

More business ideas in the fitness industry

In addition to these popular options, there are some lesser-known ways to start your own fitness business. The list below may contain the perfect business idea for you.

8. Physiotherapy

Physiotherapists require formal training or degrees. You can start a profitable business that helps athletes recover and stay healthy and active. Services often include assessing injuries, creating stretching and exercise programs, and performing manual adjustments.

9. Acupuncture Clinic

Acupuncture therapy is an emerging field that involves inserting tiny needles into specific points to move energy or achieve other health goals. This is a form of alternative medicine that is gaining traction in the fitness and wellness community.

10. Dance Studio

Dancing can be a fun way to get more exercise. Studios can offer classes for people of all ages or focus on a specific niche, from ballroom dancing to gymnastics.

Read more: Spotlight: Gym Kidz, Inc. offers gymnastics classes for all kids

11. Fitness influencers

Fitness influencers can post workouts and tips on social media and partner with relevant brands to provide sponsored content. Some influencers also create content on platforms like YouTube, which offer an opportunity to earn revenue from ad sharing.

12. Sale of Portable Devices

Wearable devices that track calories, steps, and other health data are becoming increasingly popular. This option has higher start-up costs than some other ideas because you need to develop concrete products. However, you can also sell these devices at a higher price.

Read more: New fitness app suggests a niche your small business could fill

13. Pop-up Training Events

Pop-up training events can include outdoor boot camps at a local park or special training sessions at local gyms. Charge a small entry fee for each event instead of getting your own seat.

Read more: This food truck is set up in gym parking lots

14. Fitness Equipment Store

A fitness equipment store may stock various consumables and exercise equipment that people can use for their workouts. They can offer a full range of products or focus on a specific market such as apparel or weightlifting gear. This type of business needs its own space and relationships with vendors.

15. Workplace Wellness Instructor

Workplace Wellness Instructors partner with companies to provide training courses and education. You can interact via live streaming or visit teams in person. Many of these entrepreneurs are also delving into other areas of wellbeing, like offering meal packages or meditation demonstrations.

Is the fitness business profitable?

There are many different business model options in the wellness industry, so profitability will depend on the type of business you are starting. However, there is plenty of room for profit in this space, as many businesses can be started at low cost and consumers are generally willing to pay for fitness and wellness products and services.

Image: Envato Elements


More in: Developing an idea